I switched cellphone carriers this past week from Rogers to Wind Mobile, finally putting an end to my relationship with the service provider.
I wasn’t a fan of Rogers. The problem was that there wasn’t any competition to switch to. The Canadian cell phone market was controlled by the big three: Rogers, Bell, and Telus. Together, they charged rates far beyond any of their international counterparts.
With investigations into their activities by the government, the big three decided to roll out discount service providers. Telus started up Koodo, Bell went into a joint venture and created Virgin Mobile, and Rogers acquired Fido.
The competition was purely illusory. The market was still controlled by the big three, and the prices were still high. Finally, there was a wind of change: through the actions of the CRTC and government intervention, outside competition was allowed in.
Three new, entirely independent, companies are now setting up shop in Canada. I switched to Wind Mobile, the first to be available in my area.